Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather information you voluntarily share. This includes your name, company name, email address, telephone number, delivery addresses, and any specific requirements for your floral needs. Payment details are also collected when you place orders, though processing is handled securely by our payment partners.

For our corporate clients, we may collect additional business details such as company registration information, preferred delivery schedules, and budget requirements. This helps us tailor our service to fit your business needs.

Our site automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and how you navigate the site. We use this information to enhance site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill flower orders and deliver excellent customer support. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure satisfaction with our service.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery timelines
• Providing customer support and responding to inquiries
• Improving our services based on your feedback and preferences
• Sending relevant service updates (with your consent)
• Maintaining records for business and legal compliance

We also utilize aggregated, non-personal data to understand market trends and optimize our operations. For example, we might analyze which types of arrangements are most popular in different seasons to better manage our inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out of these messages at any time by clicking the unsubscribe link in our emails or reaching out to us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal requirements.

We collaborate with trusted service providers who assist us in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations that apply to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and implement multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling procedures.

Payment information is processed through secure, encrypted systems that comply with industry standards. We do not store full credit card numbers on our systems—this information is handled by certified payment processors specializing in secure financial transactions.

>While we implement strong security measures, no system is completely immune to risk. We continuously monitor and update our security practices to address evolving threats and maintain the highest protection standards possible.

Your Rights and Choices

You have several rights regarding your personal information. You can request to view what data we hold about you, ask us to correct any inaccurate information, or request deletion of your data when legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We keep your information only as long as necessary for business purposes and legal obligations. Order records are typically retained for accounting and warranty purposes, while marketing preferences are kept until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some data may be retained longer if required by United Kingdom business laws or for legitimate business interests like fraud prevention.

Cookies and Website Technology

Our website uses cookies to enhance your browsing experience and to help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain site features.

Essential cookies are necessary for the site to function properly – they enable basic features like navigation and access to secure areas. These cookies do not collect personally identifiable information and are enabled by default when you use our site.

We employ analytics cookies to understand how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve the user experience. This information is collected in aggregate form and does not identify individual users.

You can control cookie settings through your browser preferences. However, turning off certain cookies might affect some site features and your overall browsing experience.

Business Transfers and Changes

If Lumi Vertical undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would notify you of any such changes and ensure that your information remains protected under privacy standards aligned with this policy.

In the unlikely event that we cease operations, we would ensure that your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted in accordance with data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we will notify you by email or by posting a notice on our website before the changes take effect.

Minor updates for clarity or administrative adjustments may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we learn that we inadvertently collected data from someone under 18, we will promptly delete that information from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the information below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and data is stored and processed within United Kingdom jurisdiction. However, some service providers may process data internationally. When this occurs, we implement appropriate safeguards to protect your information in line with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.